Question

AB InBev categorizes its brands into at least three categories: global brands, international brands, and local champions. Discuss the differences across these three different types of brands.

Answer 1

Global brand use one marketing strategy accross countries, international brands may use varying marketing strategy accross countries, and local champion are tailored for one country

Step-by-step explanation:

Global brands are those that recognised around the world. They usually use the same marketing strategy in all locations. So there is a uniformity in the brand.

International brands are those where there is an ongoing communication between marketer and consumers to produce goods in different countries under a particular brand name. There may be variability in the marketing strategy used in each location.

Local champion is a brand that has strong presence in one location only. The focus of marketers is to make products that meet unique tastes and preferences of people from one country