Question

Lucy’s Swimwear Boutique offers swimwear that is targeted at affluent people who can afford to buy expensive, handmade swimsuits. Which of the following approaches to market segmentation is Lucy’s Swimwear Boutique using? A. Medium market segmentation strategy B. Focus differentiation strategy C. Broad differentiation strategy D. Broad high-cost strategy E. Low market segmentation strategy

Answer 1

Answer: Focus differentiation strategy

Step-by-step explanation:

From the question, we are informed that Lucy’s Swimwear Boutique offers swimwear that is targeted at affluent people who can afford to buy expensive, handmade swimsuits.

The approach used by Lucy’s Swimwear Boutique is focus differentiation. This is a strategy used by a company when the company makes product has are of batter quality and usually costlier than that of their rivals. Here, the coverage is on the narrow market rather than the broad market. Here the target of Lucy’s Swimwear Boutique is affluent people.