Final answer:
Roberto's reasoning is based on the observation that the closest competitor has increased advertising. He suggests pushing up the release of Nature's Most Awesome chips to take advantage of the competitor's momentum.
Step-by-step explanation:
Roberto's reasoning is supported by the principle that in a competitive market, wen one competitor earns positive economic profits, other firms will be tempted to enter the market. In this scenario, Roberto's observation of the closest competitor ramping up advertising suggests that they may have found success in the market. By pushing up the release of Nature's Most Awesome chips, Roberto aims to capitalize on the momentum created by the competitor's advertising and gain a larger market share.