Question

Which type of CRM technique is best for e-commerce companies?

A.
RFM analysis
B.
subscription model
C.
customer surveys
D.
clickstream analysis

Answer 1

I think RFM analysis is best

Step-by-step explanation:

As RFM analysis is based on customer purchase history, it's a powerful tool for eCommerce stores. Windsor circle reported significant success when using RFM for their retail customers: Eastwood increased their email marketing profits by 21% L'Occitane saw 25 times more revenue per email.

Answer 2

The answer is D clickstream analysis!

Step-by-step explanation:

Edmentum defines clickstream analysis as this: "Clickstream analysis is a type of web analytics that records browsing data. It also collects customer data by recording a user’s “clicking” data. Every time a user clicks an object, a link, or an image, companies gather data about the usage of their website. "