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During the ________ phase of the product life cycle, the company incurs considerable costs for educating customers, building widespread dealer distribution, and encouraging demand.
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During the ________ phase of the product life cycle, the company incurs considerable costs for educating customers, building widespread dealer distribution, and encouraging demand.

User Gorden Gram
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Answer:

Introductory phase

Step-by-step explanation:

During the Introductory phase of the product life cycle, the company incurs considerable costs for educating customers, building widespread dealer distribution, and encouraging demand. In this phase, the company tries to build brand awareness and a market for the product. Pricing of the product during this time might be low as well.

User Forage
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