Question

Generating ideas often includes brainstorming or brainwriting. These techniques can be an effective way to produce the best ideas if they are done correctly. Read the scenario, and then identify how the brainstorming or brainwriting process could be improved. Jeanne, a girls’ outdoor adventure leader, created a meeting agenda to address a problem her troop had. Their cookie fundraiser was in trouble: The mint chocolate chip cookies were not selling. Jeanne wanted the girls to come up with new cookie ideas and innovative ways to sell them. The group began the session by yelling out cookie ideas ranging from real mud pies to snickerdoodles in the shape of a bear. It was an amazing session; everyone participated. The group came up with 50 new cookie ideas in less than 12 minutes, but they could remember only a few of them at the end of the meeting. To improve the group’s brainstorming, Jeanne should:_________

a. Use flip-charts and classify ideas
b. Create an agenda
c. Encourage out-of-the-box thinking

Choose whether the following situation represents crowdsourcing, crowd-storming, or crowdfunding. You own a local coffeeshop. Recently, you noticed that customers were doodling on your white paper cups. Intrigued, you set up a contest, and asked your customers to submit their best doodles to you. You chose your favorite doodle, and put it on a reusable cup. This is an example of:

a. Crowd-storming
b. Crowdsourcing
c. Crowdfunding

Answer 1

To better capture and organize ideas during brainstorming, Jeanne should use flip-charts and classify ideas. The coffee shop owner engaged in crowdsourcing by soliciting doodles from customers to use on a reusable cup.

Step-by-step explanation:

To improve the group’s brainstorming, Jeanne should: use flip-charts and classify ideas. This approach will help the group to visually track and organize all the generated ideas. By writing the ideas down, they ensure that none are forgotten, and classifying them helps in grouping similar concepts together, which can lead to consolidating ideas and making the next steps in the decision-making process clearer. Option A is correct

The situation with the local coffee shop represents crowdsourcing. This is because the shop owner is reaching out to the community of customers to contribute ideas or content, in this case doodles, which will be used for the shop's products. The owner then leverages these customer contributions to enhance the shop's offerings.Option C is correct.

Answer 2

1- a. Use flip-charts and classify ideas.

2) a. Crowd-storming.

Step-by-step explanation:

1- To improve the group's brainstorm, Jeanne should use flipcharts and classify ideas.

Flipcharts is a whiteboard used as a visual resource, which allows the best visualization of graphics, new ideas, etc., in a dynamic and summarized way, since this visual resource attracts attention, records and helps in the fixing of content and central ideals.

2- The situation represents crowdstorming, which is a marketing strategy used when an organization wants to improve the services and products offered through interaction with groups of employees who can even be consumers, as in the case above.

This strategy helps in better brand positioning, by receiving direct feedbacks from the potential public, which helps in better meeting their wants and needs.