Question

37. Cultural symbols are things that A. can be protected by international copyrights. B. cannot be expressed by words or characters. C. represent values that exist solely within a nation's boundaries. D. represent ideas and concepts. E. consist of pictures or designs that represent ideas and concepts that are considered to be universal. 38. Concept tests of plots using surveys, testing of marketing campaigns, sneak previews, and tracking studies are all examples of A. marketing decision theory. B. SWOT analysis. marketing research techniques. D. target audience identification techniques. E. surveys of experts.

Answer 1

37. C. represent values that exist solely within a nation's boundaries

38. C. marketing research techniques

Step-by-step explanation:

Cultural symbols are things that represent values that exist in one nation. They are meant to reinforce the beliefs of that culture and to act as identification elements for the culture as well. Some examples include; The Star of David for the Jews and the Bald Eagle for Americans.

Market research techniques help a company find out more about actions it can engage in to improve marketing effectiveness and reduce the risk of product failure. In the case of the multimedia industry, some techniques include; concept tests of plots using surveys, testing of marketing campaigns, sneak previews and tracking studies.