Question

For each of the following sentences, choose the option that makes the message more reader oriented.

1. Come to Barclay’s Furniture and see how low we’ve cut prices at our grand opening in Seattle!

a. You’ll save with major discounts at the Barclay Furniture Seattle store’s grand opening.
b. We’ve cut prices just for you at the Barclay Furniture Seattle store’s grand opening.
c. No change necessary.

2. Our affordable prices and great styles will make redecorating your home a breeze.

a. Redecorate your home with the latest styles at an affordable price.
b. We’ll help you redecorate your home with the latest styles and the most affordable prices.
c. No change necessary.

3. We’ll slash an additional 10 percent off living room sets if you shop by Tuesday.

a. No change necessary.
b. If you don’t shop by Tuesday, you’ll miss our additional 10 percent discount on living room sets.
c. Shop by Tuesday and you’ll save an additional 10 percent on all living room sets.

Answer 1

1. Come to Barclay’s Furniture and see how low we’ve cut prices at our grand opening in Seattle!

Option that makes the message more reader oriented

a. You’ll save with major discounts at the Barclay Furniture Seattle store’s grand opening as it is most appropriate and more consumer friendly.

2. Our affordable prices and great styles will make redecorating your home a breeze

Option that makes the message more reader oriented

b. We’ll help you redecorate your home with the latest styles and the most affordable prices as it touches the consumer with the help.

3. We’ll slash an additional 10 percent off living room sets if you shop by Tuesday.

Option that makes the message more reader oriented

c. Shop by Tuesday and you’ll save an additional 10 percent on all living room sets as it is very pleasing.