Question

Ashton Woods has begun building new townhome communities in order to appeal to smaller families who would like a beautiful upscale home, without the cost of maintaining a large yard. These households typically earn over $80,000 annually through professional employment, live in suburban areas, and have little extra time due to the demands of their careers. Whether single or married adults occupy the home, there is usually a presence of children in the home, so homeowners are seeking locations convenient to good, local schools. What type of segmentation does Ashton Woods practice

Answer 1

d) All of the above

Step-by-step explanation:

Here are the options to this question :

a) Geographic

b) Demographic

c) Psychographic

d) All of the above

e) None of the above

Geographic segmentation is the segmentation of people based on their locations

When Ashton Woods determines that homeowners are seeking locations convenient to good, local schools, he is segmenting by geography.

Demographic segmentation is the segmentation of people based on demographics such as age, income, gender, ethnicity.

When Ashton Woods profiles households based on the income they earn, he is doing demographic segmentation

Psychographic segmentation is the segmentation of a group of people into groups based on certain psychological characteristics

When Ashton Woods determines that homeowners would want like a beautiful upscale home, without the cost of maintaining a large yard. He is segmenting based on Psychography