Final answer:
Companies find it worth investing in Super Bowl ads because they can reach a large, engaged audience, generate brand exposure, and increase brand recognition and potential sales.
Step-by-step explanation:
The high expense of advertising during the Super Bowl can be well worth it for companies because it provides a unique opportunity to reach a massive and engaged audience. The Super Bowl is one of the most-watched television events of the year, with millions of viewers tuning in. This high level of viewership ensures that companies can maximize their reach and generate significant brand exposure. Additionally, the Super Bowl ads often generate buzz and discussion, leading to increased brand recognition and potential sales.