On TV a commercial plays from Progressive insurance. Their spokeswoman, Flo, is extolling the benefits of the Name Your Price tool. She describes how easy it is for anyone to compare insurance prices using their tool. In addition, Progressive offers discounts, and Flo delivers this message to the audience using a fun, quirky humorous tone. Select all of the following brand level influencers from this example:___________
1. unique company hiring policies, production equipment
2. specific product features, cultural elements of a company
3. distinctive personality, brand, and/or company values