Answer:
1/0.49
Explanation:
Every pound = 1 pound
And for every one of this company spends 0.49pound
To express this in a ratio is 1:0.49
Which is also 1/0.49 in fraction.
A ratio tells us how many times a number contains another number. It compares two numbers in relation to each other.
Therefore 1/0.49 expresses the amount spent on advertising as a ratio