Answer:
All the people involved in the production of the film try to do their best because they are motivated by self-interest.
This self-interest is represented in two ways: the need to make a living, so they work effectively in order to be paid instead of being fire, and also, self-interest is represented by desires of fulfillment, which tend to be specially common in artistic enviroments. The director wants to do his best because he wants to feel personally accomplished, same for the script-writers, the actors, and even the make-up artists.