Question

Pretend you are a real estate agent trying to sell the house below for $350,000. You have been given the task of creating an advertisement to really spark interest! It is old and needs a lot of work, but you are the mastermind they have entrusted to sell this.

As you create your advertisement, consider your word choice. How might you “spin” things so this house appeals to a customer. In addition, think about who might want this house and use words that would interest this market.

Here is some further information to assist you as you “sell” this house.

4 bedrooms (includes 1 master)
3 bathrooms
2,900 square feet
Original hardwood floors
No furniture
Lots of lawn care needed
Paint needed throughout entire house
In rural North Carolina (not in a neighborhood)
Closest house is ¾ of a mile away
Decorative woodwork
Falling down ceilings
Damaged walls
5 miles from closest town

Answer 1

Damaged structure

• Repair walls
• Fix falling ceiling

Living room

• Couch
• Roughly 34 inch television
• Modern coffee table
• Paint the walls some floral design
• Nice light fixtures between living and dining room

Kitchen/dining room

• Stainless steel fridge
• Oven
• Island
• Stools for the island
• Decorative fruit bowl on island
• Cream colored tiles, darker wood flooring

Bedrooms

• Cool lighter paint colors
• Modern aesthetics
• Carpet flooring for 2 of 4 of these rooms

Lawn care

• Use grass seeds
• Plant flowers and shrubs
• Make sure there are no moles in the grass