Question

Market segments are homogeneous in two ways: prospective buyers have common needs and theya. use traditional forms of media on a regular basis.b. are in the same income bracket.c. are likely to be open to brand-switching.d. can be convinced to share common wants.e. will respond similarly to marketing action.

Answer 1

Will Respond Similarly to marketing action

Step-by-step explanation:

Market segmentation is the process by which customers are grouped based on shared characteristics, so that products can effectively be tailored to meet their needs.

Market segments therefore tend to have common needs and will respond in a similar way to market action.

Market segmentation is used by businesses to identify groups that will behave in a predictable manner to promotional efforts of the company.

This ensures accurate forecast of projected sales by the company.