Answer:
Ensure that customers can find the firm when they search for information on products and services.
Step-by-step explanation:
Inbound marketing involves attracting customers to a business's products and services by improved customer service and building trust.
Various channels that can be used for inbound marketing are social media, content marketing, search engine optimisation, and branding.
Outbound marketing on the other hand involves pushing out of various products an services to customers via various channels.
Steps in inbound marketing are:
Define the customer
Understanding customer purchase cycles
Establish potential customer
Build loyalty
Use customer relationship management (CRM)
Content management