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____________________ is leveraging cross-border differences in needs and wants of the firm's target customers.
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____________________ is leveraging cross-border differences in needs and wants of the firm's target customers.

User Verkter
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Answer: customization

Step-by-step explanation:

Customization is typically used in international marketing and it is when the wants and needs of customers are being tailored and modified in such a way that will match the local market conditions.

Customization is leveraging cross-border differences in needs and wants of the firm's target customers.

User B Seven
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