Answer:
let me doo it....
Step-by-step explanation:
If you were to ask this question to 100 different business people, you would get a myriad of different answers. Some people would tell you that the purpose of marketing is to get your name out in the marketplace, and others will tell you marketing builds your brand name. A common response is that marketing assists in generating leads that are then passed over to the sales team and the others will say marketing generates sales. Then there are people that will say that marketing builds brand awareness.
The truth is that all of these answers are correct. They are results of what occurs when your marketing and advertising efforts are working.
The purpose of marketing however, cannot be answered simply. In this post, I break down three main objectives that successful marketing strategy should always aim to achieve.
Objective #1: Capture attention
Capture the attention of your target market/prospects. This seems simple enough to do, however, it requires strategic planning and implementation to do so. Most of the time, I see people doing this incorrectly. We ensure that you’re doing this the right way.
Objective #2: Educate prospects
Guide you prospects with educational information to help them make the best possible purchasing decision. Provide them with information to facilitate their buying decisions for your product or services.
People are searching for a solution that your provide. It’s important that you’re providing them with the information they’re looking for during their purchasing decision, or the “Buyer’s Journey” which is why you need to guide them through this process. You need to prove that you’re the expert at what you do, and if you’re not providing them with the right information, they’ll turn to your competition, as they are answering their burning questions. People trust brands that offer support, and provide them with relevant and educational content. Position yourself as the expert in your space and provide as much knowledge as you can that’s relevant to what you’re selling.
Objective #3: Convert
Give your customers a specific, low-risk, easy-to-take action that further facilitates their ability to make a good decision. Lower the risk of taking the next step in the buying process so you can further educate them.
You can’t cram everything that a person needs to know into one ad. You have to find a way to give them more information when and where they need it most. You need to provide reports, ebooks, case studies, blogs, and other marketing materials so that you’re reaching them the way they want to be reached.
well now its done!!!