Answer:
Any possible factor, as long as the product matches their time of need and how necessary the product is needed. Anything that could be a beneficial improvement or a solution to a problem that affects everyone around you.
Explanation: Take, for example, face masks and protection. Everyone is required to wear masks and stay distanced and clean. That is what companies are doing and promoting. They're making themselves known by making a difference and helping people to make themselves have a positive image. The Pandemic has changed everyone's lives, so those masks are going to be sold out fast. Anything that could help or protect anyone in a situation like this will be needed.