Answer:
Social class consumer segmentation
Step-by-step explanation:
The type of consumer segmentation the bank offers is known as social class consumer segmentation.
Consumer segmentation can be defined as the process of dividing a target market/consumers into smaller, more defined categories such as needs, demographics, geographical location, interest, motivation etc.
Consumer Segmentation are of different types including:
• Age: under 12, 12-18, 19-25
• Gender: Male, female
• Social Class: young single, young couples, retired
• Terminal education age: 16, 18, 21 yrs
• Income
• Geographic- north, east, west, south