Question

In a sole sponsorship for network advertising, the:

A. costs are minimal so the sponsor can provide funds for programs, specials, and all kinds of shows.
b. advertiser does not have the authority to control the placement and content of its commercials.
c. advertiser is provided with several bills because all networks are decentralized.
d. advertiser is responsible for both the program content and the total cost of production.
e. advertiser cannot make decisions on the length of the commercial.

Answer 1

D.

Step-by-step explanation:

Sole Sponsorship is a type of sponsorship in which a company or a person decides to be the only supporter of the event. In Network advertising, when a person decides to sponsor solely, the advertiser becomes responsible for both the program content and the total cost of the production.

The Sole sponsor fund the costs that could be earned from the advertising. The sponsor funds to the content to promote its name and brand.

Some example of sponsors are PepsiCo, Coca-Cola, etc.

Thus from the given options the correct one is D.