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Reasons for consumers to prefer one product over another to satisfy the same need
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Reasons for consumers to prefer one product over another to satisfy the same need

User Joseph Tesfaye
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1 Answer

25 votes
25 votes

Answer:

1. Customer Satisfaction.

2. Quality of the Product.

3. Price.

4. Taste & Preferences.

5. Brand Image.

6. Brand Reputation.

7. Brand's Goodwill among the customers.

8. Word of Mouth Publicity given by Existing Customers.

User RThomas
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2.7k points
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