Question

Caterpillar,the manufacturer of tractors and other earthmoving equipment,has an extremely high market share,which means customers seek the dealers out regardless of where they are.There are approximately 50 Caterpillar dealers in the United States--one in each state.From this information,you can surmise that Caterpillar uses _____ distribution.

A) selective
B) premium
C) intensive
D) exclusive
E) inclusive

Answer 1

Answer: exclusive

Step-by-step explanation:

From the information that is provided in the question, we can deduce that Caterpillar uses exclusive distribution. In exclusive distribution, the dealers are given an exclusive right whereby they are allowed to sell the products at a certain geographical location

Since we are told that the company has an extremely high market share,which means customers seek the dealers out regardless of where they are. Then the answer is exclusive distribution.