Question

Select the components of a market analysis.

a. the consumption process of potential customers
b. the economic, physical, and technological environment
c. the organization's own capabilities
d. the capabilities of current and future competitors
e. an understanding of injurious consumption

Answer 1

All of the above except option e.

Step-by-step explanation:

To gain success and growth is the motto of every business, for this it is very important for a company to analyse the market properly, this shall include:

i) Knowing your customers properly, knowing the targeted audience of the product or service provided by the company.

ii) The company shall accurately analyse the environment in which it runs, this includes all the factors, physical, economical, or technological or political etc:

iii) The company shall analyse its own capabilities properly and evaluate the areas where it needs to work even more.

iv) Knowing your competitors is very important as it provides for the ongoing and upcoming challenges, a business shall face.