Answer:
The survival principle states that
A. the only firms that survive are those that maximize profits.
Step-by-step explanation:
Profit maximization is important for a firm to survive. Without profit maximization, firms fail. Profits impact share price, business growth, and short-term and long-term survival. Profits reduce debt burden, and increase capital investments and acquisitions. Without profits, a firm cannot pay dividends or repurchase shares. Profit is at the center of a firm's survival. Even Baumol's theory of sales maximization states that it is only when an acceptable level of profit has been achieved that a firm can shift its focus away from profits to revenue maximization. This emphasizes the importance of profit maximization. Profit maximization also contributes to the maximization of cash flows.