Question

Bronco Corp. has decided to establish a subsidiary in Taiwan that will produce stereos and sell them locally in the country. It expects that its cost of producing these stereos will be one third the cost of producing them in the United States. Assuming that its production cost estimates are accurate, is Bronco‘s strategy sensible? Explain.

Answer 1

No

Step-by-step explanation:

Based on the description provided it can be said that Bronco's strategy is not sensible. This is because Bronco Corp. has recognized an advantage of producing stereos in Taiwan as opposed to the U.S but this is only an advantage if they sell those same stereos that were produced in the Taiwan subsidiary to the U.S. markets. Otherwise they will be selling the stereos at a much lower price in the Taiwan market, which will ultimately not be an advantage.