Greetings from Brasil...
The TV format is 4:3.
4 ÷ 3 = 1.33...
Let's assign the smallest side of the TV screen as X. Since the ratio between the sides is 4:3 = 1.33, then the other side (the largest) will be 1.33 times larger than the smaller side X, that is
smaller side = X
bigger side = 1.33X
The diagonal expression of the rectangle is:
D = √(base² + height²)
35" = √[(1.33X)² + X²]
35" = √(1.7689X² + X²) squaring both members
(35")² = 1.7689X² + X²
1225" = 2.7689X²
X² = 1225/2.7689
X² = 442.414
X = √442.414
X ≅ 21"
Tthe bigger side:
1.33X
1.33 · 21 ≅ 28"
Rectangle Area = base × height
Rectangle Area = 28 × 21
Rectangle Area = 588