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4. Mathew is a brand manager for a large chocolate producer. Every six months, Mathew and a team of colleagues review the new product proposals that come from employees and managers and choose two that
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4. Mathew is a brand manager for a large chocolate producer. Every six months, Mathew and a team of colleagues review the new product proposals that come from employees and managers and choose two that the company will pursue. This activity is part of

User Emin Bilgic
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Answer:

product screening

Step-by-step explanation:

The activity being described in this question is part of the product screening. This is a step in the product development process where different product designs are evaluated and analyzed according to the company's goals and criteria and those that meet all of their requirements are chosen for production while the ones that don't are scraped. This is what Mathew is doing by choosing the two product proposals that meet the companies requirements and which they believe will be good to pursue.

User Morris Singer
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