Answer:
a. global integration; local responsiveness.
Step-by-step explanation:
A competitive pressure in business management can be defined as the degree of competition faced by a firm which involves the process of seeking to have a significant share of the available customers and market in a specific industry.
Firms that compete in the global marketplace typically face two types of competitive pressures, namely, the pressures for global integration and local responsiveness.
A global integration can be defined as the degree to which a particular firm can make use of the available resources, products and methods in another country.
On the other hand, local responsiveness can be defined as the extent to which a particular firm must customize or tailor its products and methods of production in order to meet conditions in another country.