Question

"I am extremely disappointed with the performance on our account over the last month. Lead volume has dropped, yet the total monthly spend is consistent with previous months. Why? Are you guys even paying attention to what is going on? Also, you still haven’t provided any suggestions on how to reduce the overall cost per lead as well as drive more traffic to our site. We need to remedy this so we can move forward."

Answer 1

In order to drive more traffic to our site we need to consider the problems visitors face when they visit our site, an issue could be that our site is not responding quick, or there is lacking of an essential feature, or the website is not properly marketed to the relevant persons who are interested in our products and or services.

In order to reduce the cost per leads we may need to find a different supplier of marketing our website, or may be we can target specific audience which may lower the cost per lead. Also we can market our website by other means for example providing web address on the sales receipt.

Step-by-step explanation:

In order to drive more traffic to our site we need to consider the problems visitors face when they visit our site, an issue could be that our site is not responding quick, or there is lacking of an essential feature, or the website is not properly marketed to the relevant persons who are interested in our products and or services.

In order to reduce the cost per leads we may need to find a different supplier of marketing our website, or may be we can target specific audience which may lower the cost per lead. Also we can market our website by other means for example providing web address on the sales receipt.