Question

Mauve Inc. purchased a global data collection and management system that provides detailed information about each of its customers. Using this information, Mauve is able to identify the individual needs of all its customers and provide tailored products and services. This scenario illustrates the concept of:

Answer 1

Mass customization

Step-by-step explanation:

Mass customization can be defined as the way in which a company or an individual produce large or mass amount of product that meet their customers wants and needs and this is happen when the company or the organisation identify the individual needs of all their customers and provide tailored products and services thereby offering the customers a range of features they can either add or subtract.

Therefore In MASS CUSTOMIZATION it is important for the company or organisation to focus on developing variety of unique mass products that will satisfy their customers needs and by doing this it will lead to higher or greater retention of their customers reason been that the products have options which are tailored to personal tastes of the customers .