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A push strategy will be used by a company that wants to Multiple Choice emphasize personal selling. focus on mass media advertising. reach as many people as possible very quickly. require very little involvement of a sales force. rely heavily on online advertising.

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Answer:

Emphasize personal selling

Step-by-step explanation:

The push strategy emphasizes personal selling. It consists on bringing the product to the final customer, and making sure that most of the potential customers end up buying the product.

The push strategy is specially used by new companies, or by companies that sell goods that are complex. For this type of products (for example, some consumer electronics), emphasizinig personal selling by having the seller interact directly with the customer, in order to explain to the customer the product well, is very important.

User Asif Shiraz
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