Assuming you have to pay 30 pounds for somebody handing it in to lost property, you'll have a 0.5 probability that you'll have to pay the 30 pounds if you lose the phone.
Also assuming there are no other ways to lose your phone, you have a 0.5 probability (50% chance?) to lose your phone.
Also assuming the "control measure" is the insurance and you won't have to pay a larger amount, you'll probably be better off paying the 30 pounds instead of the larger amount because you have such a high chance of losing your phone.
I apologize if I misunderstood the question.