Question

Jamal has been the sales representative for the western region for ten years, calling on the same customers repeatedly. Other companies have brought in reps from their home countries, but Jamal finds his customers prefer to deal with him. Jamal demonstrates qualities associated with

Answer 1

Answer: Relationship marketing

Step-by-step explanation:

Relationship marketing is a form of marketing whereby emphasis is placed on the satisfaction and retention of the customers and not really on sales transactions. In relationship marketing, the main goal of the organization is having a long term engagement with th customer.

Jamal has qualities that are associated with relationship marketing which is the reason why the customers like dealing more with him as their satisfaction and long term engagement is his priority.