Question

IBM lets frontline employees spend up to $5,000 to solve a customer problem on the spot, which is an example of which of the following steps that a marketing CEO can take to create a market- and customer-focused company?

A) Empower the employees.

B) Hire strong marketing talent.

C) Get outside help and guidance
.
D) Install a modern marketing planning system.

E) Develop strong in-house marketing training programs.

Answer 1

A) Empower the employees.

Step-by-step explanation:

Based on this information it can be said that the best step in order to create a market- and customer-focused company would be to empower the employees. Doing so will drastically increase employee productivity as they will be more willing to work, and strive to be as efficient as possible. This in term increases both market and customer focus overall as the employees will target customer satisfaction which leads to sales.