Question

1. What product or service is being advertised? 2. What advertising techniques are being used? 3. Who appears to be the target audience of this advertisement? 4. What is being promised in the ad? 5. What does the ad want listeners to believe and feel?

Answer 1

Find the answers and their explanation below.

Step-by-step explanation:

The advertisement was between Shannon and her mom. The answers to the questions are as follows:

1. The products being are the designer brands that would be sold at the Midnight Madness at Lakeview Mall in Riverside.

2. The advertising techniques being used are

• Emotional appeal: Shannon was appealing to her mother's need for not being ignored, need for looking attractive, as well as her need to change old things.
• Bandwagon advertising: Shannon's mom did not want to be left out of those who would be enjoying these benefits, therefore, she joined her daughter.
• Promotional advertising: This involves giving out free items to entice the customers. The discount as well as the giveaways for the first 100 were forms of promotional advertising.

3. The target audience is women. Shannon, her mother, and sister were all women who would most likely love these designer brands.

4. In the advertisements, a 70% discount is promised, plus free giveaways for the first 100.

5. The advertisement wants its listeners to believe that they could look good with less money.