Question

Around election time every year, we see ads on television claiming that one candidate is superior to another in terms of experience, capability, and/or ethics. Sometimes opponents are named and even vilified in these _____ ads.

Answer 1

Answer: Comparative Advertising

Step-by-step explanation:

Comparative advertising is a marketing strategy in which a company or firm implicitly or explicitly compares its products and services with another comp-competitor and puts the competitor in a negative light while the company itself in a good light by explaining and highlighting how its service or products is superior to the competitor.

In the same vein,During election time, political candidates use the strategy of comparative advertising to highlight superiority over an opponent and communicates negative and derogatory information about such opponent in order to solicit vote from prospective voters.