Answer:
15.7 years
Step-by-step explanation:
We employ a mathematical approach to solve this;
Present value (PV) of $10 per year at start of year, for n years = $100 (lifetime subscription, life = n years)
Now, we need to get the equivalent amount at the end of each year. This is obtainable from the cost of capital. Which is 7% and that is same as 0.07.
Therefore, we are expecting a value of 1+0.07 = 1.07 and this brings the equivalent amount at the end of each year = 10*1.07
Now, this equivalent amount at the end of each year will give;
(10*1.07)(1.07^n - 1)/(0.07*1.07^n) = 100
Where n is the number of years
n = 15.7 years