Question

According to Debra, the vice president of sales and marketing, Theo Chocolate's competitive advantage within the chocolate industry is that it: a.manufactures chocolate bars in unusual and exotic flavors. b.primarily manufactures chocolate in popular flavors. c.has a horizontally integrated supply chain. d.is the only company that manufactures organic fair trade chocolate.

Answer 1

ANSWER: The most correct option is, option D. " Is the only company that manufactures organic fair trade chocolate".

EXPLANATION: The Theo chocolate which has been in existence since 2006 and they are the first and only chocolate company that uses organic fair trade in it's chocolate production in America. They has used an organic fair trade strategy, to bring in concerns from chocolate lovers, which shows how genuine and compassionate the company has been to cocoa farmers by announcing a fair price for buying cocoa from all farmers. This will also make chocolate lovers, to believe the company uses organic products in it's production of chocolate. This marketing strategy has made the Theo chocolate to be operational till date.