Question

3 Points

A product development team has a basic product idea that has been given to
them, and their current task is to develop some attractive images of what the
product might look like, descriptions of how it will function, and sample
advertisements could be used for marketing it. What stage of the new
product development process are they working on?
A. Idea generation
B. Concept development
C. Market testing
D. Commercialization
SUS

Answer 1

CONCEPT DEVELOPMENT

Step-by-step explanation:

Answer 2

Market testing

Step-by-step explanation:

Market testing is the phase in a product development where the market is tested for how well the potential new product will be accepted before it is finally produced in a large volume.

The prototype version of this product can be used for this purpose alongside a potentially suitable advertisement method .

The response of the market to this practice suggest the next line action for the producer , whether to go on with the production or make some improvement or totally abort the production plan