Answer:
You know what they don't make a lot of? Summer beach books for dudes.
I mean, okay. If you like crime novels, sure. There are always 10,000 of those slumping on the shelves. Military techno/spy WE-ONLY-HAVE-24-HOURS-TO-SAVE-THE-KENTUCKY-DERBY-FROM-ESKIMO-TERRORISTS!-style thrillers? Yeah, I guess there are some of those, too.
But what I'm saying here is that there aren't enough books with hovercrafts. With dwarf-fights. Books for guys who don't care about the specific technical details of the next generation of main battle tanks, but do have bad knees and softening guts, families, jobs, and the vague feeling that somewhere along the way we gave up something big that we didn't understand for a small victory we understand even less.
Here's the good news: Now there is one. It's called The Hike and it's written by Drew Magary (who you might know from GQ, from Deadspin, or from his appearance on the cooking show Chopped, where he played the part of a doofus in a polo shirt so perfectly that it's like he really is just some doofus in a polo shirt). He's the guy who makes fun of your favorite football teams online. Who gleefully destroys children's programming in essays full of bad words and excellent analogies. Who has already written a couple other books, but has now turned his hand to deconstructing (and then maybe having a few drinks and a half-tab of acid before re-constructing) the traditional fairy tale for this weird, modern age in which we live.
Step-by-step explanation: