Question

Midas Corporation is a sporting goods manufacturer. Most of its energies and resources are devoted to manufacturing and selling a line of sports shoes that has been a reasonable hit in the past. The company rarely undertakes any marketing research studies to assess consumer wants and needs and seldom devises new advertising or promotional strategies. Midas Corporation is exhibiting _____. Selected Answer: Correct production orientation Answers: investor orientation market orientation customer orientation

Answer 1

Production orientation

Step-by-step explanation:

When a company engages in production orientation it means that they are producing what they believe their customers will purchase simply because they are offering it. The company does not care about their customers' needs and preferences, and simply believes that because they are good at producing a certain type of product that was successful in the past, it will continue to be successful and its customers will remain loyal to them. This philosophy was very popular during the industrial revolution where companies produced what they could hoping that there would be enough customers to buy their production regardless of what it was.