Question

In a late October marketing meeting, Theresa, the branch manager, told her marketing manager, Sal, that she needed two things by the end of the year from him: "First I want your goals for next year, and then I need your action plan to reach your goals, your ________."

Answer 1

Marketing plan

Step-by-step explanation:

The marketing plan is a report in which a company establishes the marketing strategies that are going to be used in a specific period of time to be able to achieve the goals that have been set. According to this, the answer is marketing plan as from the definition you infer that the marketing plan is an action plan to reach your goals.