Question

Without authorization, Brady uses the trademark of Ciera Coffee Company to promote cheap, flavorless candy, which is not similar to Ciera's products but diminishes the quality of the coffee company's mark. This is:________.

a. cybersquatting.
b. typosquatting.
c. trademark infringement.
d. trademark dilution.

Answer 1

d. trademark dilution.

Step-by-step explanation:

-Cybersquatting. is when someone registers a domain with the name of an organization or brand to sell it for a higher price.

-Typosquatting is when someone creates a website with a similar name of a well-known site so people will go to their website when they make a mistake writing the address.

-Trademark infringement is when someone uses a trademark on a similar product without permission from the owner and this can cause confusion to the customers.

-Trademark dilution is a concept that allows the owner to forbid someone from using their brand on a similar product if it can negatively affect the perception people have.

According to this, the answer is trademark dilution because Brady's use of the trademark have a negative impact on the perception people have about the brand.