Question

During the election for a new city mayor, Sheila held several news conferences to explain in detail how she would address the important issues that the city was facing. Another candidate, Novia, bought TV advertisements that showed local celebrities supporting her for mayor. According to the elaboration likelihood model, Sheila was attempting to use persuasion by the ________ route and Novia was using persuasion by the ________ route. Group of answer choices secondary; primary peripheral; central central; peripheral primary; secondary

Answer 1

central; peripheral

Step-by-step explanation:

When persuasion follows a central route, we can say that direct statements are made on a topic, in this case, persuasion is made from that subject that is relevant to the moment, without the intrusion of secondary or parallel issues. We can see this in the approach of Sheila, who is able to discuss directly and in her own words, what she wants to do in the city and for what reasons citizens should support her.

The persuasion of the peripheral route, however, does not demonstrate elaborated arguments and seeks support in subjective and parallel subjects, which affirm a certain subject and position. We can see that with Novia's approach, which instead of going straight to the point, prefers famous personalities to argue because she is a good option.