Answer:
The exponential growth model is given by this general expression:

And the exponential model decay model is given by:

Where a the initial amount r the growth factor of rate anf t the time.
The reason with we need to add 1+r in the base of the model is because each period of time
we have an increase of the initial amount by a factor of (1+r) so after n periods we will have (1+r)^n times the initial amount.
Explanation:
In general an exponential model is given by this formula:

Where:
a = the constant, b = the base and x x the exponent.
The exponential growth model is given by this general expression:

And the exponential model decay model is given by:

Where a the initial amount r the growth factor of rate anf t the time.
The reason with we need to add 1+r in the base of the model is because each period of time
we have an increase of the initial amount by a factor of (1+r) so after n periods we will have (1+r)^n times the initial amount.