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What is a “naming rights” sponsorship?
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What is a “naming rights” sponsorship?

User Riadh Belkebir
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23 votes

Answer:

Naming rights are like a long-term advertisement.You sell a sponsor the right to their name being put on a building, often a sports arena. Then your sponsor's name could become the next Gillette Stadium or Wells Fargo Center.

User Andy McCright
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