Question

Tacoda Systems tracks consumers' online activity and delivers specific banners based on that activity. This tracking and ad delivery system has been installed on almost 3,000 websites, and advertisers pay on a pay-for-performance basis, which means that advertisers pay Tacoda Systems only when a consumer clicks on their ad. The tracking of online activity and delivery of ads based on that activity is called _____.

Answer 1

Behavioral targeting

Step-by-step explanation:

Behavioral targeting is an advertising technique that provides publishers and advertisers the opportunity to display relevant selling information and ads to users depending on the web-browsing behavior of the users.

Behavioral targeting mostly depends on data that are relevant to the behavior of user like items searched previously, last website visit date, pages viewed, amount of time used on a website, ads, content and buttons clicked, and among others.

Therefore, the tracking of online activity and delivery of ads based on that activity is called behavioral targeting.