Question

Marissa arrived early for her job interview. She was excited about the opportunity to interview for a prestigious position at a downtown Chicago business. As she got out of the taxi, she spilled Starbucks coffee on her white blouse. She was relieved to see a department store down the street and hurried there to purchase a replacement white blouse. For Marissa, the blouse is an example of a(n) ________.

Answer 1

An emergency product.

Step-by-step explanation:

The emergency product is those consumer goods that are bought at the time or urgency. The customer had no intention of buying such products but had to buy out of the need. Emergency products are not included in to-buy lists.

In the given case, Marissa had to buy a white blouse as a replacement for her blouse. She did not have any plans of buying the product but she buys because the blouse she was wearing was ruined with a spill of coffee. Thus the blouse is an example of an emergency product.

So, the correct answer is the emergency product.