Question

Fournotts Corp., a sports shoe manufacturer, launches a new line of sports shoes. As a part of its promotion, Fournotts Corp invites its customers to try on the shoes for a period of one week and get a feel of its features. This is an example of _____.

a. experiential marketing

b. corporate communication

c. product placement

d. sponsorship.

Answer 1

a. experiential marketing

Step-by-step explanation:

Experiential marketing can be defined as the type of marketing whereby a company advertises their brand or products by allowing customers to be active participants in the advertisement process.

By allowing the customers to be actively present during the advertisement process, customers get to feel what the product or brand is like and experience what the product or brand is all about.

During experiential marketing, customers are actively engaged in the brand or product marketing process such that the process leaves them with a long lasting and memorable experience and feeling. The customers also get to develop interact with the brand and develop a connection as well.

Experiential marketing is also called Live marketing or Event marketing.